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A recent article in the Honolulu Advertiser hailed the return of Primo beer to the marketplace and an item today said a Hawaii-brewed, draft version will be available as early as December 10th?!
The Chicago-based company is partnering with craft beer maker Keoki Brewing Co. of Kaua’i to produce a higher-end version of Primo, which would compete with premium lagers like Heineken. [Source]
Heineken and premium are not two things I often associate, but dammit it’s a step up from Budweiser! Apparently bottled Primo won’t be available til April and will be produced in California.
Originally established in 1898, the beer has been called by some the “national beer of Hawaii.” I was too young to drink it last time it was in production, but apparently by that time it had already moved to mainland production facilities and the quality wasn’t the same.
All I know is that I have never seen a beer with so many fun and funky products branded to it, from Aloha shirts, to money clips, to a 1970s pair of swim trunks that look like they wouldn’t be too flattering on a heavy Primo drinker.
So what did Primo taste like anyway? You excited? I kind of am. I even spent some time on eBay looking for old Primo schwag before deciding that I’m not a beer collectibles kind of girl. But I am a beer-drinking kind of girl, and very much looking forward to the locally produced brew.